SAN DIEGO (Business Wire EON) January 9, 2008 -- "As a brand that is guaranteed to create naturally beautiful hair with no worries, we are thrilled to hear from consumers how fantastic it feels to have hair at its best," said Kenyatte Nelson, brand manager for Aussie. "Everyone can help our team of professionals select the winner so we encourage them to view the entries and vote for their favorites."
An illustrious panel of judges including beauty experts from Aussie and high profile New York-based beauty PR firm Lippe Taylor will select ten finalists. Consumers will choose their favorites from the finalists to identify the grand prize winner. The participants with the most viral and highest-scoring entries will both receive a year's worth of Aussie products for him or her and 10 friends and a $250 shopping gift card. Additional daily and weekly prizes will also be awarded to lucky winners who participate by reviewing entries.
According to Nelson, the Brickfish marketing platform serves as the perfect venue for a dialogue about hair care between Aussie and consumers. The Brickfish platform allows users to review and comment on entries and to share their favorite content through email, Instant Messaging and hundreds of Internet sites, elevating overall interaction with the brand.
"The 'Aussome Hair Day!' campaign gives Aussie a powerful way to connect the brand with style-conscious people across the Internet," said Hyder Rabbani, vice president of sales and business development for Brickfish. "Our platform enables brands to leverage the power of UGC and social media to reach consumers. We are confident this campaign will increase awareness of Aussie products and engage consumers with the brand in a unique way."
Finalists in the "Aussome Hair Day!" campaign will be selected after February 27. Winners will be selected after April 6. For more information about Brickfish, visit www.Brickfish.com.
About Aussie
Aussie's full range of products is designed with a little Australian flair to bring you into the fun, carefree Aussie way of life. Aussie Hair Care will deliver Naturally Radiant Hair from the first use, or your money back. If you aren't satisfied, call 1-8-NO-WORRIES within 30 days with your receipt for a full refund. When it comes to hair care products, AUSSIE believes one size does NOT fit all. AUSSIE develops formulas to meet the hair care needs of each individual. Whether hair is normal, damaged, flat, frizzy, chemically-treated, or hard to style, AUSSIE offers a wide range of shampoos, conditioners, and stylers for your hair care needs. For more information, visit www.aussie.com.
About Brickfish
Brickfish(TM), the online marketing platform, has created a revolutionary new approach to online marketing that leverages the power of User Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization.
Exotic Animals of Australia - the Land Down Under
People visit Australia for different reasons - the country has lively cities, spectacular scenery and a fascinating Aborigine culture. And many people go there to experience the country's unique wildlife, animals that cannot be seen anywhere else, such as the koala bear, kangaroo, dingo and wallaby.
Best Home Loans Australia Has to Offer
Home Loans Australia may or may not be a company but it?s the most common search term used by Australians who are looking for information on the best home loans Australia has to offer.
Vacationing In Australia
Planning a vacation to Australia can be a daunting task. With so much to do, you will have to choose very carefully in order to get the most from the time you spend. With larger cities like Sydney, that have restaurants, night clubs, theater, and much more, you could spend your entire vacation there. Melbourne is another large city in Australia known for its tourist attractions. But if you want to see the outback, you should plan on spending a few days hiking and camping. The outback covers thousands miles and has many natural wonders to see. You will be amazed by the mountain ranges, natural vegetation, and tribes that still live off the land.
Australia's Hidden Jewels of Tourism Revealed
Ningaloo Blue Charters, on Australia's Coral Coast, has been named national winner of the inaugural PublicityShip Hidden Jewel Awards. The Awards aim to discover tourism operators offering a quality service who remain relatively unknown and poised for growth. The winners all have an edge that sets them apart, offering some exciting editorial and broadcast opportunities. Details of all winners are provided below.
Winner Announced in the Everest Casino Australian Adventure Vacation Giveaway
After more than two months of entries and exciting casino game play, Everest Casino has found a winner for its posh Australian luxury adventure giveaway.
LegalView Learns of High-Tech Doll Aiding in Traumatic Brain Injury Research in Australia and Informs Readers of Other Resources To Sufferers
LegalView learns of high-tech doll in Australia that is helping scientists learn the after effects of traumatic brain injury. LegalView continues to provide the most up-to-date news on TBI as well as treatments, jury verdicts and scientific research studies to help victims of this accident.
Investing In Forex In Australia
Ever since the Australian stock market crash, people have been looking for new ways to invest their money in an avenue that is safer, and less risky For many, this was devastating news, but it presented an exceptional opportunity as far as investing in Forex is concerned
Australian Visa Assessment is never been this easy!
Australia is in the verge of being one of the most well-visited and have the higher percentage of immigrants. Also there are lots of overseas student who choose to study in Australia, and the number of these students was around 100,000. That's a big number compared to other countries, and there is no question about that. The best things about the Universities in Australia are the fact that within the time of at least four months of finishing studies, the students already offered by some company to work for them whether as a part-time or full-time. In addition, these Universities had an alumni association that help the student to easily find the right job for them and the associates help with these requisites so that the students can get th...
PokerNews and Titan Poker to Host Two $5000 PokerNews Cup Australia Freerolls
PokerNews in conjunction with Titan Poker (http://www.pokernews.com/titan-poker/) are set to host two $5000 PokerNews Cup Australia (http://www.pokernewscup.com/) Freerolls. The next $5000 PokerNews Cup Australia Freeroll at Titan Poker begins Thursday September 20 at 15:00 EDT and players have until Wednesday September 19 to ensure their qualification.
E-Myth Worldwide Announces Events for German, Colombian, Australian, and Nigerian Entrepreneurs
International Leadership Series provides strategic business development training to entrepreneurs around the world.
LCD TV, Electronics Seller Thriving in Australia - International Expansion Coming Soon
Australian customers are flocking to Kogan Technologies a new LCD TV and consumer electronics brand in Australia. Kogan offers the best value technology at cheap prices for consumers. By cutting out the middle men, and selling only online Kogan sells LCD TV products, GPS units, digital photo frame products, and GPS watches at wholesale value.
RaboPlus Releases Survey on Australian Online Banking Security
Online banking service, RaboPlus announced results of the TNS/RaboPlus online survey showing bank customers are concerned their personal details will be stolen through online transactions and want banks to offer better security levels than user name and password.
Getting To Know Australian Wines
Wine is the world's oldest and most popular drink. In our society good wine is considered part of an elegant lifestyle, and an essential part of a fine meal. Wine is produced in many different regions of the world and a variety of contemporary and traditional fermentation methods are used in the making of wine. One of the countries that have some outstanding wines is Australia.
Australian Dads in Dark About Recent Family Law changes, Says Fathers4Equality
Ash Patil, President of Equal Parenting group Fathers4Equality, comments on the recent family law changes in Australia.
BIGshop Launches Australia's First Universal Shopping Cart Making Online Shopping Easy
In a bold move, BIGshop.com.au has released new universal shopping cart software that is set to rival online comparison shopping engines and online marketplaces in Australia.